Honesty: Be honest and keep its’ words to persons, things and enterprise. Deeds accord with words, do not self-cheated or cheat others. Employees should devoted to their company and company should be also faithful to its’ customers and employees.

Pragmatism: Working with actual, to tell the truth, to perform actual deeds, wholeheartedly, to make ull efforts and carefulness, hardheaded.

Creative: Be brave in pioneering and creative, encourage invention, apply idealism creative to push the creation of technology, products, management, system and other items.

Proficiency: To be particular about efficient and effective, improve company’s capacity both in the market and cope with complex situation, together with continuous improvement, try all efforts to reach high working efficiency, excellent economic results and rapid development.

Combine “Honesty, Pragmatism, Creative and Proficiency” together can fully display a company’ great ideas and assertions, of which based on people-oriented principle, pay attention to working efficiency, brave to innovation and activate fast development, at the same time it also shows all employee’s expectations, and it will be a company ideal which can be encourage employees to toward a bright.